Upskill your tech sales team

Do your sales need a 'nudge'?

You’ve built something world-class here in Norfolk - be it in technology, engineering, or life sciences. But while your innovation is moving fast, your sales team is stuck. If you're frustrated with the "nearly there" deals and the "follow-up tomorrow" promises, I can help your salespeople find their gear and get over the hump.

• The Problem: Many tech SMEs have strong innovators but need to improve consultative selling, negotiation, and closing skills to gain market share. Most sales training stays in the classroom. Converting the learning into consistent and effective best sales practice can be challenging for SMEs that lack the resources of large 'corporates'. So prospects aren't turning into custom.

• The Reality: In Norfolk, business is built on reputation, local networks and collaborative relationships. If your salespeople are struggling to reach and engage potential clients, or lack confidence to build genuine customer relationships, then your business is losing opportunities to influence decision making that lead to sales.

• The Solution: By skill bridging for sales teams, I help local technology businesses to instil best sales practices and to upskill their sales behaviours. I coach salespeople to adopt a confident and systematic approach needed to turn hesitant prospects into first-time and long-term clients.

Who Am I?

After 28 years in corporate B2B sales and marketing at a leading global health tech firm based near London, I’ve seen or done it all; thousands of sales meetings, from cold calls to high-stakes pitches. I’ve managed and coached sales teams through complex buying cycles, where success isn't just about a quick win, but about navigating multiple stakeholders and co-creating solutions.

I’ve spent years at the sharp end of SaaS and value-led selling, in both private and public sectors, working in USA and across northern Europe, learning that the most sustainable growth comes from solving real problems rather than just pushing features.

But I’m not a face on a Zoom call from London: I live and work right here in the 'Fine City'. of Norwich. I know our local Norfolk market, from the business parks to the A11 Tech Corridor. And I understand the specific local challenges we face, from recruitment to transport.

There is a unique energy that comes from being in the field with salespeople; For me, the real reward isn't seeing a graph go up. It’s that moment in a coaching session when a salesperson finally 'gets it'. I love the shift that happens when the training wheels come off and the marketing scripts fall away. Witnessing them realise that it wasn't the 'process' that won the deal—it was them—that’s why I do this.

I’m Lisa Harrison, an independent sales upskilling coach, and I help Norfolk SME businesses turn 'stalled' sales opportunities into signed contracts.

Tailored sales coaching, in the field

As an independent coach, I provide the unbiased expertise needed to sharpen your sales team’s win rates and build a pipeline that actually delivers. I help your people navigate the bottlenecks that stall growth, focusing on four key areas:

• Breaking Down the ‘Digital Wall’: In a world where Hybrid and Remote Sales has taken over from traditional Field Sales, the art of the face-to-face relationship is being lost. I help your salespeople get out from behind their screens and in front of customers. We’ll focus on building the kind of real-world rapport that an email or Linked In message simply can’t compete with.

• Slowing Down to Speed Up (The ‘Close’ Trap): Rookie salespeople often rush to talk about price and product before they even know why the customer is in the room. I coach them to ask the right questions first. When you understand a customer’s why, the "Yes" becomes a natural conclusion, not a desperate pitch.

• Tightening Your Sales Pipeline: Is your 'potential leads' list full of people who haven't been called in three weeks? I help your team spot missed buying signals and create a follow-up cadence that feels persistent, not pestering. We’ll turn that 'loose’ pipeline into a predictable engine.

• Navigating the Client Gatekeepers: There is nothing more frustrating than a salesperson spending weeks talking to the wrong person. I coach salespeople to map out a business opportunity, identify the true decision-makers, and - most importantly - how to earn the right to speak to them.

Supporting Norfolk’s Innovation Engine

I’m here to ensure that the incredible things we build, grow, and discover in Norfolk actually find their way into the hands of the customers who need them. Norfolk is becoming a world-leading hub for Engineering, Agri-Tech, and Life Sciences, and deserves sales expertise to match its innovation.

• At the Heart of Research: We are home to the Norwich Research Park (NRP), one of Europe’s largest concentrations of life science talent. With my strong background in healthcare and life science, I have an affinity for the spin-outs and SMEs here that specialise in genomics, plant science, and food biotech.

• The A11 Tech Corridor & Advanced Engineering: From the legacy of Lotus to the start-ups at the Hethel Engineering Centre, Norfolk has a storied heritage in advanced manufacturing. I understand the long, technical sales cycles these businesses face and the precision required to win international contracts.

• A Growing SME Ecosystem: Beyond the labs and workshops, our county is powered by a resilient network of SMEs. Whether it’s an engineering firm on a local industrial estate or a biotech firm at the NRP, these businesses face specific local hurdles—from navigating regional transport links to securing the right specialised talent.

How I work

Audit Your Sales Process

Finding exactly where your team is losing people in the sales funnel.

In-field Sales Coaching

1:1 preparation and practice for real sales conversations until they feel natural.

Setting up a sales workflow that actually gets used, rather than 'box-ticking' in CRM.

Create A Simple System

Get in Touch

Let’s have an exploratory chat over coffee, or a quick consult over the phone. No pitch, just a look at your current numbers and a brainstorm to discover if I can help your business to elevate sales performance.